Brenna Paxton ♦ 2014 Global Scholars Symposium

Title: The Universal Language of Visual Communication: Developing The Guidebook

Abstract: Visual Communication – Graphic Design is a form of communication that reaches across cultures, connecting people from around the globe. This presentation will draw upon my experiences with the Rotary Youth Exchange program and the University of Kansas to interpret my definition of Visual Communication. The process of creating a brand will also be illustrated, using my development of The Guidebook as an example. Targeting high school exchange students, The Guidebook strives to connect young travelers with former exchange students to provide them with a community of support and guidance.

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